Saturday, December 11, 2021

Research And Create Buyer Or Customer Persona











About:

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A Persona is a representation of your targeted audience. It is an archetype of your users based on research and contextual evidence. 



Creating personas will help you to understand who are your users, what are their motivations, goals, behaviors, frustrations. It can be a reference point at any steps of a product decision change.



The final persona will be easily shareable, it can be used to gather your team around the archetype user and think about “how can we better serve them”?





The Process :



Qualitative research : Deep analysis or your customer needs, goals, frustration, motivations

Quantitative research

Identify patterns

Build the persona with Motivation, frustration, scenario, description, goals, personality type, demographics and behaviors

 

What I need from you :



If possible any type of documentation available about your users (written, photos, videos, recording, anything you have about your users will be helpful)



If possible any type of analytics





The output will be a beautiful and highly detailed persona (PDF/JPG/PNG format) that will be easy to share with your team.

Reviews


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Great experience working together with Giovanni, he is a true specialist.

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Giovanni was very responsive and communicated promptly. Will use again for another business.

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Excellent!!!!!

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The work was done as described in the allocated time, we asked for an amendment and it was done without complication and in the allotted time

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Tgank you very much




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