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The simple plan is a marketing process that quickly raises the brand image. Its implementation is fast and its results are immediate. It is useful for small businesses until they enter markets where the competence also uses marketing. It includes an analysis of the company, product, market, and client to determine the best strategies and tools to apply in the different communication channels.
The full plan creates a communication methodology between the company and its customers that improves its image, increases long-term sales and favors apology. It is especially useful when the competition uses marketing because the difference is seen in the details.
Thorough an analysis of the product, company, market, competition and customers, the current situation of the company is determined, with its SWOTs, stages, categories, substitute products, different markets to which it can aspire, etc.
Then, the most effective form of growth is determined by ordering the segments by priority, highlighting specific characteristics for each of them and prioritizing these segments according to investment needs a
For more information about each plan check the PDF in the images.
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