About:
I have worked for a Fortune 500 FMCG group for several years, during which time I have managed and consulted on several brands from small local jewels through to 10-figure global brands. I have also have experience in marketing start-up brands and businesses.
I understand what it takes to deliver share-winning growth at every scale. You want to grow your brand and the category, whilst taking share from your competitors.
Here is what I offer:
One complete package.
Full brand analysis covering:
- Market dynamics and competitor analysis
- Financial analysis
- Consumer buying behaviour
- Full brand 6P analysis to identify weakness in your brand's proposition, portfolio, pricing strategy, promotional work (communications), packaging and place (channel and distribution)
- Tailed recommendation for how your marketing strategy can be refined to address the root issue preventing share-winning growth.
After I have made my recommendations I will work with you to implement your marketing strategy. I will consider the job complete only once you are happy with your new marketing approach.
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