About:
What did Steve Jobs have that Microsoft missed? Why drink Macallan Lalique 62 year old scotch for $30,000 a bottle when the $60 version is chemically identical? How did Under Armour come out of nowhere to take #1 sports brand?
The answer is: STORY.
Today you're lucky, the internet provides more ways to tell your story than ever before. But the huge possibilities of digital marketing are a confusing labyrinth. Do you need Facebook ads? Do you need an Instagram? Do you need blog content?
What you need is a strategy.
I use a 3 stage SSI process to develop winning digital marketing strategies for my clients. This process is designed to prevent the thing I hate most...wasted time.
Story: we define the core story of your business and / or signifcant narratives for individual brands.
Strategy: we identify a clear strategy over a defined timeframe to achieve your ambitions. A successful strategy will include some or all of the following.
- Content creation
- Social media selection
- Digital advertising
- Mainstream media outreach
- Influencer marketing
- Gamification strategies
- Customer archetyping
Implementation: assistance with commissioning the best best creative professionals
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